Peruze
SAS -Sponsored Business-to-Business AI Tool for Retail
This is a special project done for my senior advanced graphic design studio with expert guidance from SAS. Our prompt was to design a business-to-business product powered by AI where each group was assigned a different industry. My team was assigned retail and through lots of ideations, we landed on a commercial real estate platform which leverages AI to streamline the process of searching for and deliberating between potential properties for a business.
Rather than the prevailing avenues for AI implementation into a product—like chatbots or image generation—my team believed that the true essence of AI is to assist with tasks to make them easier and more enjoyable. To that end, we relied on the smart recommendation and pattern recognition aspects of AI to design a product which empowers businesses to find a property that will help them achieve their desired business goals.
My role in this project was establishing the visual design of our product, designing the dashboard, property details, map, and search filters pages, as well as the Peruze logo and logo animation.