REDMOON Cafe

The Port City Java locations on NC State Campus were undergoing a change, so our studio took on the challenge of rebranding the cafe chain. I worked closely with Elena Shapiro to design a brand which could be easily recognizable as uniquely NC State that could also adapt to the various colleges around campus. I spearheaded the brand aesthetic with my hand-drawn type for the logo, the distinct color palette, pattern, the location-based promotional posters, the cafe menu, and also designing the presentation. Elena designed the iconic REDMOON mascot, as well as its variations particular to each college and all branding mockups and the dynamic triptych poster.